Fresher than Fresh’s Telemarketing Team works under the supervision and direction of the category manage:

Helping our customers to better serve the needs of their customers is the core focus of our telemarketing team.  We know from experience that consistent personal communication between the in-store seafood department and the source of their product makes a big difference to the success of their program.  Our telemarketing team calls each store as often as necessary to assist the managers in ordering the required items as well as helping them choose the item that sell best in their store.  Calling the store several times a week, the TM team helps the market managers to maintain a constant stock of the freshest product and also helps them to reduce their shrink percentage.  Fresher than Fresh can custom pack orders utilizing EDI billing allowing the store to order very small quantities of a particular item giving them the ability to service individual customer needs and easily sell through their inventory.  The ability to service varying demographic needs with requested products helps to creates reputable seafood department and builds customer loyalty.    The telemarketing team serves to support the market managers in every way possible to help him run a successful seafood department. Whether it is to providing period specific order history , review add  requirements, relaying a management message, finding a special item ,discussing a possible substitutions or giving advice concerning a new products the Telemarketing team is their to make the market managers job easier.

Fresh seafood sold in retail grocery stores requires special attention to be as successful as it should be. The mistake many chain stores make is trying to treat the fresh seafood department just as they do the other protein groups. The nature of fresh seafood will not allow it to be handled in this manner. The FTF Telemarketing system has been proven to help manage the specific needs issues associated with fresh seafood.