Increasing Sales Through Fresher, Safer Seafood
Today, the media is focused on food safety issues. Highly-perishable fresh products are under extra scrutiny and fresh fish is near the top of this list. Your customers are very concerned about food safety and expect that every product they purchase is safe to eat. They are on the lookout for healthy foods that are convenient to purchase and easy to prepare. And, increasingly, they also prefer to buy products that are good for the environment.
Retailers who can easily merchandise fresh seafood while providing verifiable assurance that the product is fresh and safe will win in this competitive landscape. We can help you do just that.
Fresher than Fresh has developed new, revolutionary seafood processing and packaging that will provide your customers the assurance they need to purchase while making the job of merchandising fresh seafood easier, more efficient and more profitable.
The Past
To meet customer demand, retailers are expected to carry fresh seafood. However, according to marketing studies, the percentage of fresh fin fish sold in retail grocery stores on average across the nation is 0.3% of total sales and only 3% of the average meat department’s sales. Why?
The ice counter. Since the invention of the ice machine, ‘fresh’ fish is almost always displayed in the ice counter. Yet, the ice counter is frequently one of the least clean locations to store and display fresh products. The traditional ice counter is expensive and makes it difficult to maintain the consistent temperature necessary to ensure the freshness and safety of the seafood.
Meat or poultry managers are often responsible for buying, distributing and merchandising consistent quality fresh seafood. This is a difficult challenge, one that’s often not profitable for the store — nor satisfying to the consumer.
The Future
Our innovative and unique MAP case-ready fresh seafood provides solid assurance to your customers concerns about quality, freshness and food safety. Every package is traceable to its source, tested for aerobic freshness and tagged with a TTI that lets them know at a glance that the contents are truly fresh. When your customer experiences the difference our advanced processing and packaging offers and the consistent, pleasing taste, they will often buy without hesitation.
Consistency is the key to building your seafood sales, and consistency is what Fresher Than Fresh case ready seafood is all about!
Ready?
Contact us today for more information and to get started on the path to safer seafood, and increased, more profitable sales.