Why Do Consumers Hesitate to Buy Fresh Seafood?
Fresher Than Fresh invested many, many hours conducting consumer research and interviewing grocery store shoppers. Our mission: find out why people buy so little fresh seafood compared to other meat products.
Consumer Seafood Purchasing Findings — Survey Says...
We learned many interesting things by surveying shoppers. Most responded that they would like to buy more fresh seafood, but they are reluctant to do so for a variety of reasons. Common responses included:
- I would buy more fish if I had a way to tell if it was going to be fresh
- I don't like fish because it smells like fish
- I don't buy seafood often because you have to cook it the same day — it’s just not convenient
- I'm afraid it will make my kitchen smell fishy
The common denominator was questionable freshness. We realized there was a tremendous need to improve the seafood shopping experience, and that’s what we’ve done. The Fresher Than Fresh packaging and processing system allows retail grocery stores and institutional clients to offer consistent and verifiably fresh seafood. With Fresher Than Fresh seafood, consumers can verify that the seafood is fresh before purchasing, eliminating the hesitation that is often the barrier to a sale.
Our industry-leading technology is changing the public’s perception of fresh seafood as well as buying patterns.