Today, consumers are more concerned than ever about food safety. They want to be sure every product they purchase is safe and healthy for them to eat. Also they are demanding that these products be easy and convenient to purchase ,prepare and consumers prefer to buy products that are know to be good for the environment!

The Media has focused on food safety issues for years. Highly perishable fresh products are under extra scrutiny and fresh fish is near the top of this list. Going forward retailer’s who are able to merchandize fresh seafood easy convenient way while providing simple creditable proof that the products are safe and fresh, will be the winners.

 Fresher than Fresh Inc has developed an exciting new packaging system that can help the retailer to positively answer the consumer’s question while making the job of merchandizing fresh seafood easier, and more efficient.

The Past

Since the invention of the ice machine, selling fresh seafood in major grocery store chains was a difficult, low volume, inconsistent and questionably profitable proposition. Retailers are compelled to offer fresh seafood to compete for customers and project a quality image. Category managers usually with a fresh meat or poultry background were given the task of buying, distributing and merchandizing a consistent quality of fresh seafood products. This was an extremely difficult task not profitable for the store; not satisfying for the consumer.

The ice counter was the standard and the symbol of high quality, leaving in store over wrap and frozen to be second class products. The facts are this…the traditional ice counter can be the dirtiest of all places to sell fresh products, it’s also inconsistent, un- predictable, expensive to maintain and not profitable.

According to studies performed by respected marketing companies. The percentage of fresh fin fish sold in retail grocery stores on average across the nation is 1/3 of 1% and only 3 percent of the average meat department.

The Future

 Fresher than Fresh Inc  MAP case ready fresh seafood can provide solid clear answers to the consumer concerns about quality, freshness and food safety. Every package is traceable to its source; tested for aerobic freshness, and tagged with a TTI that lets the consumer know the contents in side our pack is truly fresh. Once the consumer understands the unique feathers our products and consistently enjoy the dinning experience it provides, they will learn to buy without any second thoughts. Consistency is the key to building sales and consistency is what our case ready seafood is all about!